Social Media transformed the way people interact with brands. Every brand impact counts.
Social Media Marketing Trends
Although it is not possible to predict how the Social Media environment will evolve over the course of a year, we have gathered some SM trends marketers should keep an eye on:
Everyone is on Facebook, and that’s why each company needs to implement the right strategy for reaching its audience. There are 1 billion and a half monthly active Facebook users, so no wonder marketers should be active on this platform. Social Media Strategy for Facebook gives brands the opportunity to analyze their audience, engagements, trends, and content, in order to understand their market share and position, compared to competitors.
Best Times to Post
People use Social Media Platforms at home and at work. The best timing for social posts depends on many different factors. For example, on Facebook, most posts are published on Thursday and Friday and the best time to post is 1 pm for getting the most shares, or 3 pm for getting the most clicks. Twitter engagement for brands is higher on weekends. The optimal times of the day to tweet are 12 pm, 5 pm, and 6 pm. Instagram engagement is consistent throughout the week, especially on Mondays and Sundays, during off-work hours: 3 pm, 4 pm. Pinterest activity peaks on weekends, especially on Saturdays, between 2-4 pm. The best days to post on Google+ are Mondays, Thursdays, and Fridays, from 9 to 11 am.
How often to post on Social Media?
You can really grow your audience if you know the ideal frequencies to post on your SM platforms: for instance, in most cases it’s advisable to post 2 times per day on Facebook, 3 times per day on Twitter, 2-3 times per day on Instagram, 5 times per day on Pinterest and 3 times per day on Google+.
Hashtags are keywords preceded by the hash symbol (#) that users include in their Social Media posts, making their content accessible to all people with similar interests. Choosing the right hashtag can exceedingly spread the reach of your posts to thousands of potential clients.
Likes, Shares, and Followers
The number one rule for getting more likes, shares, and followers is to post valuable, useful content. Make sure your social posts consist of engaging information. The 80/20 rule: 80% of your content should be non-promotional, helpful and relevant for your audience- focus on building relationships and encourage users to get involved in conversations with others. 20% of your content can be promotional: sharing deals and discounts, call to actions, promoting your brand/site/products. Use SMM to delight your followers, post sharable, memorable and outstanding information- it will help you build a devoted following, gain more views, likes and shares. Your audience needs real-time engagement. Over 40% of customers expect a brand to respond within an hour, but only 5% of brands respond consistently on social media, so one of the key specialists need to implement is faster response time. If you are not quick to answer, one of your competitors might be.
Building your online influence might take some time, but it is always worth it: you have to update your profiles, stay on top of trends, post news, contests, events, and sometimes connect offline or using other channels. There are a number of essential skills that a social media manager should possess, other than “captivating audiences”. If you want to grow your business’ social reputation, we will implement a top-notch strategy for your needs. Our team is specialized in Marketing Analytics, Strategy, Social Media Marketing, and Optimization, E-mail Marketing, SEO, Design, Content and WordPress Support.